Pratt
Distribution

A new vertical
Mark Gurevich · Summer 2026
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Why?

Next Phase of Growth

4321MILLS
1Custom
2Retail / Displays
3Color
4Stock Packaging
Market Size

Stock Packaging TAM

$10B
Uline$7B
Box Partners$0.4B
Other$1.9B
AmazonGraingerNational distributorsRegional distributors
Pratt target$0.7B
$700M≈7%share60%of volume corrugated
Market Entry

Sell What We Make

7,900+SKUs
14categories
562subcategories
1
20k existing accounts
250 reps
2
Specialty accounts
Home DepotWalmartAmazonU-HaulGraingerVeritivShorr Packaging+ more
3
Pratt.com
8M SMBs
External sales price
Methodology
TodayLiftExternal
Box891 SKUs
$94/MSF2.7×$256/MSF$1,700/ton2.3×$3,926/ton
Flat Price Box170 SKUs
$94/MSF1.7×$164/MSF$1,700/ton1.8×$3,135/ton
Bubble212 SKUs
$4.00/lb2.9×$11.72/lb
Stretch209 SKUs
$3.90/lb0.96×$3.74/lb
Demo
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The playbook

Future Steps

1
Hire leader responsible for P&L
2
Build out logistics
Open warehouse in ValparaisoPartner with last-mile shipping providersBegin producing catalog stock
3
Secure tech stack
Front endProduct catalogOrder managementWarehouse managementTransportation & freightPayments & invoicingEDI & retail integrationBack office ERPAnalytics
4
Align organization
Rep tools
Mobile order toolsCommission multipliersPerformance trackingRewards & incentives
Distribution & retail partners
Placement on partner webpagesUpsell to color & custom customers
5
Acquire customers
Marketing campaign
Customer profilesPaid mediaOrganic search & SEOCreatorsDigital assets
Differentiation
Freight discount subscriptionWeekly SKU category discountsAccount volume reward tiersGreen credits
1
Hire leader responsible for P&L
2
Build out logistics
3
Secure tech stack
4
Align organization
5
Acquire customers